The successful launch of the new MEGA 99.5 FM on January 1st, 2017 (previously La Ola Radio for nearly 15 years) in Lehigh Valley Pennsylvania, has exceeded expectations so much, that Hispanic Broadcasting Radio has formally announced its expansion into the neighboring market of Reading, PA at 92.9fm. The Reading market is nearly 60% Hispanic. After their launch on May 15th, the new Mega 92.9fm station has already received a massive welcoming from area residents. The Mega radio properties are already top rated in the Lehigh Valley. The new 92.9fm station is already poised to be another top rated station in Reading.
With amazing success in the first 5 months, the MEGA radio properties now consist of 4 frequencies at 99.5fm, 1400am, 1600am, and 92.9fm covering a massive 75 mile diameter across Eastern Pennsylvania making it by far the largest and most powerful Hispanic Media in Pennsylvania.