About Our CEO
Andres Salce has been in charge of producing concerts and tours for Enrique Iglesias, Ricardo Montaner, Franco De Vita, Olga Tañon, Alejandro Sanz, Tego Calderon, Elvis Crespo, Marco Antonio Solís, Camila, Reik amongs other. The production of the now mythical sold-out concert of Romeo Santos at Yankee stadium and Wisin & Yandel “La Revolucion Tour” are among some of the other successful accomplishments achieved by Andres Salce.
The outcomes of these projects have been a solid reputation in the Latino show-biz world for Andres Salce and a confirmation of his entrepreneurial skills. In his beginnings, Salce worked at JN Records, where he collaborated with some of todayʼs biggest Latin music exponents and obtained a first-row seat to witness the birth of the explosive musical genre in which reggaetón would later become. After JN Records, in 1997, Salce worked as a promotions executive for Latin Capitol EMI, and for Fonovisa in 1998. In these positions, Salce managed to successfully establish and maintain solid relations with the press, radio and television.
By the year 2000, Salce was working for Warner Latin Music, where he stood out for obtaining a greater mainstream presence for the record labelʼs artists. By 2002, and due to his outstanding public relations skills, Salce returned to EMI Latin Music. Salce continued evolving in the promotions and artistic development areas; however, this time his responsibilities included a much greater participation at the corporative level, which then took him to be the head of UBOʼs marketing and promotions personnel and later Sony Music. After working at Sony Music Latin in 2007, Salce decides itʼs time to build-up his own agency: Cerro Music Group. Today, Cerro Music is in charge of implementing promotional campaigns for all major artists and record labels. Cerro Music Group has also been in charge of managing and producing campaigns and concert tours for various acclaimed latin artists such as; Aventura, Romeo Santos, Enrique Iglesias, Pitbull, Ricardo Arjona, Don Omar, Kat De Luna, Tito El Bambino, Hector Acosta amongst others
Cerro Music Group is a full 360 entertainment company based in New York specialized in the Latin Market. Our team is comprised of industry executives with more than 40 years of experience.
• Artist Management & Development
• Concert & Tour Production
• Advertising, Marketing & Promotions
• Public Relations